Create Word of Mouth
Give ideas people want to share.
Giving by Arthur William Beer
To get he had tried,
yet his store was still meager.
To a wise man he cried,
in a voice keen and eager;
Pray tell me how I may successfully live?
And the wise man replied,
“To get you must give.”
As to giving he said,
“What have I to give?”
I’ve scarce enough bread,
and of course one must live;
But I would partake of Life’s bountiful store.
Came the wise man’s response;
“Then you must give more.”
The lesson he learned;
to get was forgotten,
Toward mankind he turned
with a love new begotten.
As he gave of himself in useful living,
Then joy crowned his days,
for he grew rich in giving.
Rule #1 Give more in Use-value than you take in Cash-value
To create word of mouth, a good rule to follow is: you must learn to give more in use-value than you take in Cash-value. That is the secret to success. Customers want Emotions, a Higher Status, and to have a good time! You can give them a lot for their money, here is one way of doing it.
Know thy natural cycle of emotions
Anybody who isn’t emotionally mature enough to choose their own emotions, will go through a natural cycle. The soul automatically does this to create a balance
Here is an exercise that will show you this flow.
We’ll use this CBT (Cognitive Behavioral Therapy) tool to set up the first emotion. Let’s start at FEAR
Get your body to behave as if you saw something scary. Perhaps something you are afraid of in the future.
Think: “That’s scary!”
When you are scared,
Pay attention to how you are feeling.
When there is a shift in emotion name it.
Click “SHOW” to see if you got it right.
F E A R
P E N S I V E
A N G E R
S A D N E S S
J O Y
F E A R
Back to the beginning again
How to use this knowledge
Knowing the natural cycle of emotions can help you create rapport fast.
If you’ve read my post about “Mirroring and Leading” you can see how useful this will be. Mirroring and leading is when you copy the body language of your client, do it so they barely notice. But, when you act they will take your lead and follow you. Click Here for the Mirror and Lead Idea.
Plus, when you can anticipate which emotions is coming up you can really serve your customer by giving them something to say and express that emotion.
Don’t forget to praise them!
A slient wave of praise will help you get more tips, do it a a nice time.
Why these ideas are good for business..
Emotional stimulation is what all customers want. When you go through this cycle with people not only will they experience emotions, they’ll learn something new.
The power wants are emotions.
- Family Love
- Sexual Attraction
- Security
- Excitement
- Laughter
Another power want is “higher status.”
Helping people be proactive is good for their lives, and giving them new abilities, especially one like this, gives them a “higher status”
It’s a new option for them. It’s just for fun, but it sure is time well spent.
Think if you will, of something that you are good at. It’s very likely that when you were a child, you planted a seed for it when you were just “playing around.”
Have fun!
Rest.
Grow!
There is a way to make people addicted, by satisfying 3 human needs.. click here for that article
More Ways to Create Word of Mouth Ideas
Take a look at my catalog of gift building ideas, click here.
Here are other ideas:
Word of Mouth idea “Ha” Breathing Technique
Natural cycle of emotions idea
